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Enneagram Type 3 Traits: Claudio Naranjo's Enneatype III


Today's Enneagram personality types originated with Claudio Naranjo's enneatypes. Most, if not all, Enneagram type teachers learned of the personality types directly or indirectly from Naranjo.

What follows is the trait structure for type 3 as outlined in Naranjo's books Ennea-type Structures and Character and Neurosis.

Enneatype III
Success through Appearances - Vanity, Inauthenticity, and the "Marketing Orientation"

  • Attention Need and Vanity
  • Achieving Orientation
  • Social Sophistication and Skill
  • Cultivation of Sexual Attractiveness
  • Deceit and Image Manipulation
  • Other-Directedness
  • Pragmatism
  • Active Vigilance
  • Superficiality

Enneagram Guide

This page is part of the Enneagram Guide available on this website. For more information about any particular Enneagram type or the many concepts and origins/history of the Enneagram types visit the Enneagram Guide main page.