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Personality traits of Enneagram type 3: Ennea-type III - Success through Appearances

Enneatype III

A psychiatrist named Claudio Naranjo evolved Oscar Ichazo's ego-types into the Enneagram personality types as we use them today. Naranjo largely based the types on Ichazo's passions.

Naranjo outlined the following trait structure for type 3 (Ennea-type III) in his books Ennea-type Structures and Character and Neurosis.

  • Success through Appearances - Vanity, Inauthenticity, and the "Marketing Orientation"

    • Attention Need and Vanity
    • Achieving Orientation
    • Social Sophistication and Skill
    • Cultivation of Sexual Attractiveness
    • Deceit and Image Manipulation
    • Other-Directedness
    • Pragmatism
    • Active Vigilance
    • Superficiality


To learn more about Enneagram personality type 3 click here.


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  • where the types came from (origins and history)
  • how the types use the Enneagram symbol

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